Digital marketing in plastic surgery practices can be the difference between growth and fizzling out. Methods include emails, websites, and social media.
According to a Pew Research study, around 23% of Americans would consider nonsurgical cosmetic procedures. A further 18% would consider plastic surgery. Digital marketing can help you find these potential customers and keep the ones you have.
What Are the Main Benefits of Digital Marketing?
The importance of digital marketing can’t be understated.
It gives you a global reach. It also enhances trust, which is essential for plastic surgeons.
What Are the Four Types of Digital Marketing?
There are several digital marketing strategies that a plastic surgery practice can take advantage of.
Content marketing involves providing valuable content to maintain and attract an audience, such as:
- Blogs
- Videos
- Infographics
Social media marketing uses social media platforms. It allows you to connect with customers and answer questions. You can also encourage brand awareness.
Search engine marketing focuses on search engine optimization or SEO. It focuses on how high you rank on search engines.
Email marketing involves sending emails to previous or existing customers. It can help you nurture leads and advertise new products or deals.
How to Use Digital Marketing in Plastic Surgery Practices
Plastic surgery marketing can include physical methods, such as postcards, but online methods should also be part of the overall marketing strategy. They also need to be tracked carefully.
Nurture SEO
Remember to nurture your SEO. Most patients won’t go beyond the first few pages of results, so this can be the difference between them looking into your practice or clicking away.
Local SEO is even more important. It ensures that when patients search for a plastic surgeon near them, you’ll be the first to come up.
Improving your SEO doesn’t have to be complicated. Conduct keyword research to identify the words patients are using, and use them strategically in your content. Regularly update your blog and other content to keep it fresh. Maintain your website to keep it engaging and easy to use.
Leverage Reviews and Testimonials
There are several trust signals patients look to before consulting a plastic surgeon. Digital marketing for plastic surgery practices needs to give past and potential customers an easy way to find them.
Before-and-after videos or pictures are among the best. Online reviews are also effective. Harvard Business Review says around 95% of consumers use them to make purchase decisions.
These signals build trust and attract new patients. They’re also an effective way to build a strong online presence for surgeons,
Track Success
Arguably, the most important part of any digital marketing strategy is examining the results.
Use analytics tools to measure important data such as:
- Website traffic
- Patient inquiries
- Conversion rates
It lets you know what’s working and what’s not. It’ll help you improve your marketing and grow your plastic surgery practice,
Unlock Your Plastic Surgery Practice’s Potential with Digital Marketing
Digital marketing in plastic surgery practices attracts new customers and helps retain old ones. The best part is it’s easy to track.
Neur Digital understands it takes more than a website to succeed. That’s where our marketing efforts begin, spreading across your entire business.
Since 2013, we’ve been helping plastic surgery practices and med spas grow their online presence with simple, proven methods.
Schedule a strategy call today.
