The New York Times Licensing report citing Becker’s Health IT shows that about 7% of Google searches are related to health.
The number of patients using search engines like Google before booking appointments continues to increase. As a healthcare professional, this is a wake-up call to prioritize medical SEO if you want to stay competitive.
Professional healthcare SEO is the surest way to improve online visibility. You’ll reach a broader target audience and attract patients online. A higher ranking on Google establishes your medical practice as credible and trustworthy.
However, medical SEO performance can’t improve without implementing the right strategies. Discover how to make your medical SEO work effectively with these tips.
Post Quality Content
Quality content is key to establishing your domain authority. A higher domain authority means your medical practice’s website is more likely to rank well and get organic traffic.
Quality content can boost your domain authority score by attracting backlinks. Specific types of content that promote online healthcare marketing include:
- Treatment procedure video guides
- Medical information
- Patient information blogs
- Medical condition articles
- FAQs
- Doctor profiles
- Drugs descriptions
- Patient testimonial videos
Create content that resonates with patients’ needs and interests. Other characteristics of quality content for healthcare SEO include:
- Clear and concise
- Engaging
- Well-organized
- Accurate and credible
- SEO optimized – with structured headings, SEO descriptions, title tags, and internal links
Optimize Your Wellness Website
An optimized healthcare website design will make it easier for patients to find you online. It’s navigable and has faster load speeds.
The user-friendliness of optimized healthcare websites helps reduce bounce rates. It helps keep online patients engaged. This motivates them to book appointments for your medical services.
Optimizing your healthcare website enhances local search visibility. The website will appear in local directories and “near me” searches.
You can optimize your practice website for SEO by using targeted keywords. Some examples include:
- Urgent care services
- Medical imaging options
- Walk-in clinics
- Urgent care diagnostics
- Health and wellness
- Oral health specialists
- Oral surgery procedures
Other tips for optimizing your medical practice website include:
- Securing the site’s HTTPS for patient’s data protection
- Improving page load speed
- Optimizing images
- Encouraging patient reviews and testimonials
- Incorporating clear call-to-action (CTAs)
- Implementing structured data markup – schema markup
Medical Social Media Marketing
Social media allows you to engage with patients more effectively. You interact with them in real-time, helping build trust and good relationships.
Social media can boost your healthcare SEO by driving more visitors to your website. It also helps you engage with the local audience.
Some tricks for optimizing your social media for better medical SEO performance include:
- Using Medspa Hashtags
- Sharing short videos
- Keeping your profile consistent on all platforms
- Engaging with your followers
- Linking social media posts to your healthcare website
Medical SEO: Converting Clicks Into Consultations
A strong medical SEO strategy is more than just ranking higher. It’s about building trust, enhancing the user experience, and attracting more patients to your clinic.
Your online healthcare marketing can be overwhelming without the help of a professional local digital marketing expert. Neur Digital in Lombard, IL, is a full-service digital agency offering local SEO services, custom website design, and WordPress solutions.
We’re all about delivering results – elevating your practice’s online presence. Contact us today to get a quote.
