medical device marketing case study
Want to see how a 177% surge in purchase revenue is possible? Our medical device case study showcase real results, and they could be the blueprint your business needs.
Take a look at our work with a leading medical device manufacturer. Through strategic SEO, technical optimization, guest blogging, and AI-powered search optimization (AEO), we helped them achieve remarkable growth online.
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2025 Medical Device Results: Turning Strategy Into Search Visibility
At the start of 2024, this medical device company had a solid foundation but visibility was the real challenge.
Fast forward to 2025, and the picture looks very different. Through a focused mix of technical SEO, AEO, and strategic website guidance, their reach expanded dramatically.
- Total users grew by 64%
- Impressions surged by an incredible 1,642%, reaching 6.6 million.
- Clicks increasing 309%
- Average search position improving by 42%, putting them closer than ever to page-one results.
- Perhaps most telling of all, AI citations skyrocketed by 2,016%, signaling stronger authority and discoverability across emerging search experiences.
2025 Medical Device Results: Expanding Visibility and Revenue
By 2025, this medical device company wasn’t just focused on growth. They wanted sustainable visibility that translated into real business impact.
Through a combined approach of technical SEO, AEO and strategic guest blogging, we helped expand both reach and authority across search and AI platforms.
- Total users climbed to 782,000
- Impressions increased by 636%
- Clicks grew by 386%
- Search visibility improved by nearly 20%, putting key pages closer to first-page results.
- Most importantly, AI citations jumped 2,670%, and those citations directly contributed to just over $13,000 in revenue. Showing how authority-driven visibility can translate into measurable returns.
A 177% Surge in Our Client’s Medical Device Sales
Our healthcare marketing client is a top-tier medical device manufacturer serving hospitals, clinics, and healthcare providers nationwide.
They offer a catalog of medical devices designed to improve patient outcomes.
Our digital marketing collaboration increase in purchase revenue year over year. Here’s a glimpse into the medical device marketing strategy:
- SEO and AI search optimizations
- Content creation
- Guest blogging
Addressing the Medical Device Marketing Dilemma
Previously, our client’s SEO efforts focused on writing occasional content, overlooking the broader digital marketing landscape. This resulted in limited organic reach, a common challenge for medical device marketing.
Medical Device Marketing SEO Strategy
Our approach began with a comprehensive SEO audit, establishing a clear view of opportunities and challenges. From there, we identified four strategic pillars:
- Writing authoritative content optimized for medical device search terms.
- Writing for healthcare blogs to build credibility and reach decision-makers.
- Ensuring site architecture, speed, and structured data were optimized to support both users and AI search engines.
- Enhancing AI search results to secure future-proof visibility.
Medical Marketing SEO Results
The year over year results of this approach were extraordinary. These metrics reflect the effectiveness of SEO and content strategies and also the trust and authority we helped our client build within their market.
- Total users increased by 7,941 users
- Total purchases grew by 99%
- Total purchase revenue surged by $415,000
A Strategic Win for Medical Device Marketing
By using a combination of content, optimizations, guest blogging, and AI SEO Services, we positioned our client as a leading voice in the medical device industry. Their website can now attracts more qualified visitors, leads, and drive revenue.
Imagine what this level of growth could do for your medical device business. Reach out today, and let’s create a digital marketing strategy that transforms your online experience.
Most Recent Organic Revenue:
Oct 2024 - Oct 2025