Social media marketing can feel overwhelming. Especially when the rules seem to change every few months. As a busy spa owner, you’ve probably felt the sting of sudden algorithm updates and the shifting trends of consumer behavior. What worked last year might not work today, and keeping up with it all can feel overwhelming.
But don’t worry. These insights are here to help your med spa social media marketing strategy.
After you read this article, you’ll be ready to attack your social media marketing, making sure your spa stands out. Let’s jump in and set your social strategy up for success.
Video Marketing
Short-form video is here to stay. At least for this year.
TikTok, Instagram Reels, and YouTube Shorts are leading the charge. And if you’re not already using them for your medical spa, it’s time to open your camera app.
Short-form videos work because they’re easy to consume and share, perfect for today’s fast-paced world.
They cater to shrinking attention spans of your audience while offering a combo of entertainment and education.
Plus, vertical videos on The Gram and TikTok are proven to have a much higher watch completion rate.
90% higher than horizontal videos.
For your medical spa, this could be the perfect opportunity to show treatments, testimonials, or behind-the-scenes looks into your services.
Here’s how to make the most of each platform:
- TikTok: Use trending sounds and prioritize storytelling.
- IG: Focus on visually stunning content with compelling CTAs.
- YouTube Shorts: Repurpose the first two platform’s content.
Example of short-form video marketing
User-Generated Content
Consumers are over the content that feels more like a sales pitch than a genuine connection.
They want real, relatable experiences.
For your med spa social media marketing, this is an opportunity to build trust and a relationship by using user-generated content (UGC).
Here’s how you can blend UGC with your own medspa marketing.
- Ask clients to share their treatment experiences on social media. Offer incentives like discounts or a chance to win a free service for those who post.
- Share before-and-after transformations. Real results speak volumes. Post authentic before-and-after photos (with permission, of course).
- Share real-life stories on how your treatments have impacted their lives. This humanizes your brand and helps potential clients relate to your services on a deeper level.
Social Commerce
Social commerce has been gaining traction for years, and it’s now a part of the buying journey.
As more consumers turn to social platforms to make purchases, medical spas can tap into this trend to generate sales directly through social media.
In 2018, 30% of consumers were making purchases through social media.
Today, 46% of consumers report buying directly through social media.
Social commerce is projected to reach $1.2 trillion globally by 2025.
Driven by Millennials and Gen Z.
Sound like the demographics of clients coming into your spa? Or the future demographics of your clientele?
This shift means your medical spa needs to integrate social commerce into your marketing strategy.
Here’s how well social commerce is doing:
- 67% of Millennials believe it’s important for businesses to have a Facebook presence.
- 61% of Gen Z expects businesses to be on Instagram. 49% of Millennials shop actively here.
- 48% of Gen Zs make monthly purchases through TikTok.
Now, what does all this mean for your medical spa?
Social commerce can streamline the buying process, allowing clients to book appointments, buy skincare products, or purchase gift cards without leaving the platform.
How to Add Social Selling Into Your Med Spa Social Media Marketing Strategy
- Feature your best-selling products like serums, masks, or moisturizers through Instagram and Facebook Shops. Showcase them in action with tutorials or client testimonials.
- Offer digital gift cards directly through social media platforms.
- Use Instagram and Facebook’s appointment booking features to let clients schedule their spa services with a few taps.
- Create special offers on treatments or packages (e.g., facial + massage or skin rejuvenation package) and feature them in posts and stories with direct purchasing options.
Social SEO
Social SEO is the future of search.
The younger generations are turning to social platforms for everything from restaurant recommendations to service bookings.
In fact, 40% of young people are now using TikTok or Instagram to find places to eat, instead of relying on Google Maps or Search.
Gone are the days when hashtags were the magic solution for discoverability.
With algorithms prioritizing relevance and engagement, social SEO is now more important than ever.
Here’s how you can optimize your social media profiles and content:
- Identify the right keywords that your clients are searching for. “Best facial treatments,” “anti-aging services,” or “skin rejuvenation in [your location]” may be a few to look into.
- Use these keywords to shape your content and topics. Use tools like Ahrefs, SEMRush or Answer The Public for research.
- Alt text improves accessibility and helps search engines index your images. When posting photos of your treatments, include descriptive alt text, like “client receiving a relaxing facial at [spa name].” This boosts visibility in search results on platforms like Instagram.
- Make sure to include keyword-optimized captions in your videos. For example, if you’re demonstrating a new treatment, include keywords like “non-invasive wrinkle reduction.”
- Subtitles aren’t just for accessibility—they also boost your SEO. Most social media platforms index video captions. Including them in your videos increases the chances of showing up in search results.
#Hashtags
Hashtags are dying. It’s sad but true.
You can’t throw in a handful of popular medspa hashtags and hope for the best. Instead of relying solely on hashtags, think of social SEO as a holistic approach.
To truly reach the right audience, your strategy should be intentional.
Try aligning your keywords, captions, and content with your target audience’s needs and searches.
Medical Spa Tips for Moving Beyond Hashtags:
- Focus on keyword-rich captions
- Create location-based content
- Create user-generated content (UGC)
- Engage with your followers
- Optimize your profile
Conclusion
It’s easy to get overwhelmed by the changing landscape of social media trends.
While there are countless trends to jump on, it’s important to stay focused on what will truly make a difference for your business.
That’s why we’ve carefully selected the most impactful tips for your med spa social media marketing strategy.
Now that you’re equipped with the knowledge, it’s time to start.
Your Med Spa Social Media Marketing Action Plan:
- Start working on a strategy that aligns with these trends
- Create content pillars to help you build a strong foundation
- Plan your social media content calendar
Stay consistent - Analyze how these strategies affect your social media presence and drive results for your spa.
If you have questions about medical spa marketing or you’re looking for help creating a social media strategy, feel free to contact us. We’re here to help.
