How often do new medical patients find your private practice online? Instead of trying to find patients with costly outbound marketing tactics, use search engine optimization (SEO). Medical SEO marketing will help you appear at the top of search engines.
Ranking at the top of a search page will help you build an online presence and generate organic traffic. About 68% of experiences online begin with a search, but results on the second page only generate 0.63% of clicks. If you’re not using SEO for doctors, you’re missing a chance to attract patients!
Not sure if you need to invest in doctor SEO services? Read on to discover how they can grow your practice first.
Build Your Online Presence
You won’t attract new patients to your private practice in Chicago if locals never realize your practice exists. It’s no wonder that 89% of marketers say brand awareness is their top goal. Consumers are reassured to see a brand name presence at least three times before they make decisions.
Improving your rankings on search engine result pages (SERPs) will ensure patients see your practice more often. Each time they see your practice name or visit your website, brand awareness will grow. Eventually, you’ll stick in their minds, allowing you to leverage brand recognition.
Sharing optimized blog content on a recurring schedule will help you improve your online presence. You can cover a range of topics to appear for multiple search queries.
For example, you can appear for searches like:
- Best private practice near me
- How do I choose a private practice
- How do I know I’m sick
- Directions to the nearest doctor
You can share your blog content using email and social media marketing to further enhance your online presence. Sharing your content on other platforms will also help you generate more organic traffic.
Generate Organic Traffic
One of the top benefits of medical SEO is that it will help you attract relevant website traffic. With traditional marketing strategies, you can appear in front of anyone in Chicago. These people don’t always need your type of medical services.
With SEO for doctors, you’ll appear as people search for your services or area of expertise. These people are more likely to contact you, book an appointment, and become a patient.
You won’t have to waste time or money on ineffective marketing strategies. Instead, you can find and appeal to patients who need your help.
As you generate more website traffic, your search engine rankings will improve. Higher SERP rankings will help you generate even more traffic.
With doctor SEO services, you can generate backlinks from websites with a high domain authority. Backlinks are links that appear in another website’s content. The link will send readers to your practice’s website.
Generating quality backlinks can boost your domain authority, leading to higher rankings. It will help you generate referral traffic and new patients.
Gain Credibility
If your practice’s website doesn’t appear on the first SERP, your would-be patients will turn to another doctor. Remember, most people don’t click on results beyond the first page.
Improving your rankings will help you appear ahead of competing practices. You’ll look like a more credible resource within your field.
Your blog content can further prove your credibility. You can provide helpful, informative content that aligns with the patient’s needs. They’ll begin recognizing your experience and expertise.
Demonstrating your expertise within the medical field can help you become a thought leader. Patients will feel more inclined to trust you when they need medical help.
As part of your SEO strategy, you’ll need to generate patient reviews. Positive reviews on your Google Business profile will strengthen your credibility. Your local search engine rankings will improve, allowing you to reach future patients.
Over 80% of consumers use Google to evaluate local businesses. However, 75% of businesses neglect to respond to negative reviews. Relying on doctor SEO services will ensure proper reputation management.
Remain Competitive
If you’re struggling to rank ahead of other private practices, call a medical SEO expert.
Relying on doctor SEO services can ensure you remain up-to-date with the latest SEO best practices and trends. For example, over 118 million Americans use a voice assistant at least once a month. You can appear for voice searches by targeting long-tail, precise keywords.
Other SEO for doctors marketing trends include:
- EEAT (expertise, experience, authority, trust)
- Video content
- Zero-click searches/featured snippets
- Search intent
- Google Core Vitals
- User experience design trends
- Mobile optimization
- Quality over quantity for content
Working with a medical SEO marketing agency will allow you to apply new trends as Google rolls out updates. Applying these trends before competitors get the chance can help you rank at the top of SERPs.
Book More Appointments
As your rankings improve, Chicago locals will have an easier time finding your private practice online. They’ll visit your website, explore your services, and evaluate your level of expertise.
You can end your content with a strong call to action encouraging these website visitors to book an appointment. You’ll start generating fresh leads, allowing your practice to grow.
Find Patients Nearby
Your medical SEO agency can develop your local SEO marketing strategy. They’ll create localized content, optimize your Google Business listing, and generate reviews. These tactics will help you appear in front of locals searching for medical services.
Patients can call your practice from your Google Business listing. Appearing in front of local patients and offering an easy way to contact you can lead to more appointments.
Strengthen Your ROI
Search engine optimization is a cost-effective digital marketing strategy. It offers longevity. Once you boost your rankings, it will take time for other practices to knock you down.
In other words, you can experience these benefits firsthand. With an SEO for doctors service, you can attract new patients and improve your ROI.
Invest in SEO for Doctors to Grow Your Practice
Investing in SEO for doctors is one of the most effective ways to grow your practice. You can demonstrate your expertise, rank ahead of other practices, and book more appointments. Start experiencing these benefits yourself with help from an SEO agency.
Over 18 years of experience in web design, development, and digital marketing. I can help enhance your online presence. Contact me today to experience the benefits of SEO marketing!
